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A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.That kind of connection rate would shatter Hall of Fame records, at least in baseball.

They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.But the responses from the more active group suggest they’re highly frustrated.They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.

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