This market is a now a .5 billion business in the U.
S., with online dating services soaring in popularity since 2001 and representing 70% of the market’s value.
Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.
As ever more people meet on the web, they’re also peeling away the stigma once associated with it.The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.Langston says that for e Harmony, that’s meant users are checking in more often—six to twelve times a day instead of two or three.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.That growth is already beginning to attract investors. This newly updated 7th edition study is a fascinating analysis of one of the oldest professions—matchmaking. Dating Services Industry This is the ONLY in-depth business analysis that covers ALL segments of this industry, since the market has no trade association performing market research.The Internet has revolutionized this business and has brought affordable and convenient matchmaking to America’s 124 million singles, via Match.com, Plenty of Fish, e Harmony, and other popular services. Dating website revenues are expected to grow only moderately this year as the U. market is saturated with 1,500 sites and everyone is chasing the same traffic. Venture capital funding continues, as new start-ups still believe they can make it big.The nation’s 1,600 matchmakers and 400 dating coaches are posting moderate growth, but off-line chains and radio datelines continue to slide.